A report published by the Mobile Entertainment Forum (MEF) today (Feb. 11) concludes that U.K. ad-funded mobile entertainment will generate £145 million ($282 million) in revenues by 2012. However, Billboard.biz has learned that music will generate only a small fraction of MEF's predicted total as the industry continues to examine how to insert advertising without disrupting consumers' enjoyment of music. (Billboard)
Showing posts with label MEF. Show all posts
Showing posts with label MEF. Show all posts
February 12, 2008
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