February 12, 2008

Ad-Funded Mobile Music Yet To Take Off, Says MEF

A report published by the Mobile Entertainment Forum (MEF) today (Feb. 11) concludes that U.K. ad-funded mobile entertainment will generate £145 million ($282 million) in revenues by 2012. However, Billboard.biz has learned that music will generate only a small fraction of MEF's predicted total as the industry continues to examine how to insert advertising without disrupting consumers' enjoyment of music. (Billboard)