Terry McBride: “ A True 360 Deal Should Include Stock Options”

In order to align the musicians' interests with those of their record label or management company, they should get stock options, much like the company executives get. That way, it would be a true partnership in building the artists' brands for the long run, according to Terry McBride, CEO Nettwerk Management. (Digital Media Wire)

Music industry urged to drop download prices

The music industry needs to drastically cut the price it charges for downloads if it wants to survive the Internet revolution, according to CEO of one of the world's most successful independent labels. Terry McBride, CEO of the Nettwerk Music Group, which manages such best-selling acts as Avril Lavigne, Barenaked Ladies and Dido, told the CES conference today that the music industry needs to "let go it's control and let consumers own their music" in order to survive. (Cnet)