With the announcement earlier today that Ticketmaster was buying TicketsNow for an estimated $265 million, one thing is certain, the secondary ticket market is clearly where the action is. Ticketmaster, which has dominated the primary ticket market for years, had watched as StubHub! and a host of other companies gobbled up portions of the secondary market, making it a more engaging marketplace for consumers who not only easily found tickets to sold out events but also often found bargains in the process. The ticketing giant tried suing some of its rivals, such as StubHub!, and tried fighting against state legislation to legalize ticket reselling, but ultimately realized that it couldn’t stop progress. (TicketNews)
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