Borders, the No. 2 U.S. bookseller behind Barnes & Noble Inc , is taking on the responsibility of its Web site as part of a larger turnaround plan, which it began last year. The retailer is trying to fend off competition not only from Barnes & Noble, but also from online retailers, where consumers have been turning for cheaper books, CDs and DVDs. Borders may also offer MP3 music downloads on its Web site as CD sales wane. "We know that the customer is downloading music," said Rob Gruen, executive vice president of merchandising and marketing at Borders. "We're looking at how do we incorporate that into the whole process." Right now, the retailer is testing "mix and burn," where customers can come into its stores to develop their own CDs. (Reuters)
