January 14, 2008

How to make a bigger noise with a gong

The British music industry will invite the scrutiny of the wider world at London's Roundhouse this evening as the nominations for the 2008 Brit Awards are unveiled. That event, to be broadcast live by ITV1 on February 20, has a quantifiable effect. Last year, individual artist album sales rose by 21 per cent in the week after the awards. But Woolworths CD buyer Dan Brooks says there is also commercial capital to be made from the nominee list. "We always see a rise in sales of nominated artists," he notes. "Last year there was an average 30 per cent sales increase for all the artists nominated. The additional publicity and extra space in stores drive sales." (Financial Times)