Guy Hands believes that by attaching individual brandnames to some of the artists in his EMI stable he could bring in much-needed revenue, likening rock bands to football teams. But change a single ingredient from a successful recipe and you can come up with something foul-tasting, if not entirely poisonous, according to Rupert Pratt, managing partner of consultancy Generate Sponsorship. “Football teams and football fans accept sponsorship and commercialisation because it has become so much part of the infrastructure of the game now,” he told the FT. “But that just isn’t the same with music. Sponsorship of music is much newer and bands are much more protective of their image.” (Financial Times)
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