Apple has overhauled key elements of its online video strategy following an admission by Steve Jobs on Tuesday that the company’s early efforts had been a disappointment. The changes involve a new online rental service for movies, which was first reported in the FT last month, and a revamp of the Apple TV set-top box so that viewers can stream movies direct from the internet, without the need for a computer. In a rare admission that Apple’s first attempts had failed, Mr Jobs conceded that customers had not taken to watching online video the way Apple had expected. (Financial Times)
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