Social Networking: New Ways For Radio To Communicate

At Monday afternoon's "Social Networking: The New Radio?" panel at Radio Ink's Convergence conference, moderator McVay Media Assoc. Consultant/New Media Rockie Thomas noted that social networking --popular websites like MySpace and Facebook -- is about creating conversations, and said, "We're broadcasters. It's what we do." Social networking, she said, lets radio have a two-way conversation with its listeners. (Radio Ink)