March 18, 2008

Despite popularity, advertisers shun user-generated video in favor of professional productions

Although more money is going to online video advertising, relatively little of that is subsidizing user-generated video -- the short, often-wacky clips from amateurs. Many advertisers, for now, are staying away for fear their ads could inadvertently appear with clips that have nudity, foul language or perhaps criticism of their brand. The resistance means missed revenue opportunities for millions of hours of online video views. (AP)