The total value of the global mobile music market is expected to rise to more than $17.5bn by 2012, driven by rental music services and full-track downloads, according to a new report by Juniper Research. The China/Far East region will remain the largest regional marketplace for mobile music services, accounting for around 43% of sales per annum over the next five years. Ringtones, which accounted for 62% of the mobile music market in 2007, will account for just 38% by 2012. The report argues that more operators should emulate the Vodafone model and introduce similar subscription-based music rental services. (PR)
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