This first-ever label-centric mobile subscription service, in a deal with mobile and online media company Flycell, will offer subscribers exclusive online and mobile content, including ringtones, graphics and games, along with label news, artist mobile blogs and sweepstakes for backstage concert passes and other prizes. IDJ Mobile will be available for $9.99 a month to mobile customers of Sprint, T-Mobile, Verizon Wireless, AT&T, Virgin Mobile, Boost, Alltel, Cellular One, Metro PCS and Suncom. (Billboard)
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