Google Plans Push to Sell Ads to Appear Inside Videos

Hoping to earn more from its vast advertising network, Google said it planned to begin selling ads to appear inside videos on sites across the Web. With this new program, called AdSense for Video, Google is hoping to capitalize on both the explosion in online video and the scale of its advertising network, while the money spent on Web video ads is a small fraction of the $20 billion spent on Internet ads in the United States. (NY Times, Financial Times, Google Blog)