Lightspeed Research teams up with EMI to launch music incentive

Lightspeed Research has formed a partnership with EMI Music allowing it to offer respondents one free song or video download for each market research questionnaire they complete. At least 168,000 tracks from EMI artists, including KT Tunstall, Lily Allen and The Chemical Brothers, have been made available for download as part of the agreement. The deal covers the UK, Ireland, France, Germany, Spain, Italy, Sweden and the Netherlands, with the US and Canada covered in a deal previously struck between EMI and TLA. (Brand Republic)