Why is Apple suddenly in talks with record labels about bundling an unlimited music plan with new iPods, after resisting such a move for years? Steve Jobs has scoffed at music subscriptions in the past, saying customers want to "own their music." Never take Steve at his word: For years, he shot down the idea of iPods with video or an Apple-branded cell phone — until he made them happen. The same is about to happen for music subscriptions — but not because Jobs has suddenly changed his mind about consumers' tastes. (Valley Mag)
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