Mobile operator 3 UK today announced the launch of the first ad supported, commercial mobile music video service in conjunction with Sony BMG Music Entertainment (UK). The service, powered by Rhythm NewMedia, is available to all 3 UK customers and is accessed through 3's music homepage. The new Sony BMG video collection is the latest addition to 3's existing free mobile video service. The service is offered to customers with no data charges and is supported by short, targeted video ads. (PR)
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