SXSW: A Chat with iLike

In the 16 months since iLike launched, Partovi said traffic growth has been exponential, with 3 million users after the first eight months and an additional 20 million in the following eight months. It's the dominant mu-sic player on Facebook, as well as on Hi5 and Bebo, according to some stats Partovi showed me (there's also an Orkut version on the way). Here's what he had to say about the secrets of iLike's success. (AppScout)