March 21, 2008

Shaking Off Larger Economic Woes, Online Ad Spend To Rise 23 Percent In ‘08

The economy may be faltering, but that will not prevent online advertising from continuing to grow a healthy 23 percent this year, according to the latest eMarketer report. However, eMarketer’s latest report, which projects online ad spending of $25.9 billion compared to 2007’s $21.1 billion, represents a significant revision downward from the researcher’s November forecast of 28.5 percent growth for 2008. (PaidContent)