RIM Co-CEO to Music Industry Execs: “Don’t Disintermediate Yourselves As Hit-Makers”

Jim Balsillie, Co-CEO of Research in Motion, maker and developer of Blackberry devices, outlined his vision for the company as leveraging the convergence of social networking and multimedia in a morning keynote at the Canadian Music Week's digital music & media summit. He also challenged the music industry to embrace social networking to reach fans of all genres and sub-genres of music: "Don't disintermediate yourselves as hit machines", Balsillie said to the room of music industry professionals. (Digital Media Wire)