March 26, 2008

Orange Announces Ad-Funded Content Trial For 800,000 Mobile Users In The UK

Orange announced the launch of a new advertisement-supported content trial on its mobile internet platform, Orange World. The move will see 800,000 of Orange’s 15.6 million mobile customers given the option to download a variety of music content, from four different genres (Urban, Pop, Rock, Dance) to their mobile handsets for free, or a discounted rate, making it the largest trial of its kind in the UK. (PR)