NME is pushing further into the US through a deal with social networking website MySpace, which will stream the IPC magazine's first US music awards live from Los Angeles' El Rey Theatre next month. MySpace will be the exclusive host for the web coverage of the event on April 23, ahead of the Coachella Music and Arts Festival, with live performances from breakthrough bands. The UK title is hoping that the association with MySpace, the biggest social networking site in the US and in the world, will help it grow its audience among new music fans. (The Guardian)
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