March 14, 2008

How to safeguard public service media

Channel 4 on Thursday announced an imaginative self-help programme designed to support the public service end of its output in a changing market. It already helps itself – with new channels such as More Four, with commercial sales and new media activity. It will drive these further, add new partnerships for special interest programming and create links that build intellectual property rights in its output. Will this effort deliver enough ? (Financial Times)