March 26, 2008

How to get ahead in webcasting

Last year was not the ideal time to start a webcasting business. A copyright royalty board had ordered a stunning increase in royalties for webcasters in March, increasing the rates paid to labels and performers 150% over five years. Nevertheless, Jango.com launched in July with a preview of a social network wrapped around a personalized webcasting service. Within two months of its formal debut in November, it had attracted 1 million listeners who created 3 million customized stations. (LA Times)