February 18, 2008

Wharton Study Finds ILike Users Acquire 250% More Music In Month After Registration

Long-term iLike users added nearly 250% more music per month to their libraries in the first month of using iLike. One of the top drivers of affiliate sales to the iTunes Store, iLike helps over 20 million registered users discover new music they like, and makes it easy for them to buy that music via retail links. A study indicates that the significant increase in people's music consumption may be attributed to the iLike Sidebar (www.iLike.com/download) for iTunes and Windows Media Player. (PR)