With both the expansion of independent music and the expansion of the SXSW brand, many members of the industry has become more critical of SXSW, citing that it has outdone itself in size and marketing clutter; at the same time, SXSW has become more critical of the industry, citing that it is fighting for control and that unsanctioned parties are damaging the SXSW brand. (Paste Magazine)
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