In an unusual branding move between a digital retailer and a regional Mexican act, Los Tigres del Norte is launching its new album, "Raices," in partnership with Zune and MSN Latino. The campaign before the Fonovisa album's March 4 release has the norteno icon advertising its exclusive track for Zune, "Lloraras," in radio spots in New York and Los Angeles. The band has been heavily featured across Zune Marketplace this month and will get similar treatment on MSN Latino as its artist of the month for March. (Reuters)
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