February 13, 2008

Exec Pledges Radical Expansion Of Radio Delivery

Radio Advertising Bureau president Jeff Haley unveiled a bold industry mission to put radio receivers "on every mobile phone, PDA and MP3 player within the next five years" during his keynote speech at the RAB 2008 conference in Atlanta. Making radio available on every mobile phone could bring the radio industry an additional $3 billion in incremental revenue. "We need to be everywhere there is a speaker and headphones," he said. (Billboard)