January 14, 2008

Peter Jenner: Thoughts on the Challenge of the New Digital Reality for the Recorded Music Industry

The digital revolution has fundamentally transformed all the processes of the traditional recorded music value chain. These technologies have made recording easier and cheaper, and made the distribution and manufacture of those recordings cost almost nothing. Promotion and marketing has morphed as well, creating the possibility that we have entered a business environment dominated by a mass of international niche markets, rather than a world of national mass markets. Maybe the most interesting question is: what remains the same? Clearly the two essentials for a music market remain the same, the creators and the audience. (Midemnet's Blog)