2008 is going to be a hugely tough year for the rental music subscription business. The announcement from Nokia that it has been able to secure a deal to allow unlimited permanent downloads which will be bundled along with its devices free for 12 months will exert huge pressure on the rental model offered by the likes of Napster and Rhapsody. Consumer research constantly shows that the lack of ownership offered by rental models is one of the biggest barriers to a business model which was supposed to be a future saviour of the recorded music business. (Midemnet's Blog)
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