January 21, 2008

Little Ears Are Big Bucks for Music Players

Taylor Witmer loves her new iPod Nano. There's only one problem: The ear buds keep falling out. And while that's a pretty common problem for joggers, in Taylor's case, it's because her 5-year-old ears are just too small. That's right -- she's in kindergarten. Nearly one-third of digital-music-player users these days have to be in bed before 9 p.m., and that's opened a market for specialized players and ancillary products -- not to mention exploding demand for kid-themed video and music content. (Ad Age)