The epicenter of the music industry revolution can’t always be traced to the desk of iTunes mogul and Apple CEO Steve Jobs in Cupertino, Calif. Shift your focus about 2,000 miles east to Davenport, where another CEO, Sean Moeller, 29, leads Daytrotter.com, a Web site passionately devoted to a purist notion of the indie rock scene. His simple, altruistic business model: Catch bands as their tour vans roll through the Quad Cities and record them performing revamped versions of their own songs or intriguing cover tunes; then give away these exclusive songs online – thereby helping to promote the bands as well as put a friendly, Midwestern face on underground music. Sell online advertising to generate revenue. (DesMoinesRegister)
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