January 17, 2008

Heineken, Amazon, The Orchard Bolster SellaBand

Unsigned artist Web service SellaBand reached agreements with Heineken Netherlands, Amazon.com UK and The Orchard. Heineken has signed on as the primary sponsor of SellaBand live events, and has expanded its support to sponsor compilation albums of top SellaBand acts. The Orchard has agreed to provide global digital distribution and marketing services for the most popular SellaBand artists. The Amazon.com UK relationship adds a section dedicated to SellaBand artists to the online retailers Web site. (Billboard)