Although the prospect of 1,500-2,000 job losses has grabbed the headlines, Guy Hand's planned changes to EMI’s structure are as important, he says. The biggest change is that A&R executives – those in charge of finding and developing artists – will no longer have responsibility for other areas. All the non-A&R functions, from marketing and promotion to manufacturing agreements and digital strategy, have been placed in a new “music services” division under the eye of Mike Clasper, the former BAA chief executive. The idea is that A&R will find the artists and explain how they think they should be marketed to music services, which will then negotiate with retailers, digital music services and other partners while the back office ensures the plans are “seamlessly executed”. (Financial Times)
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