Sir George Martin, the "musical CEO of the Beatles," is a strong believer in treating people equally, focusing on the work, communicating honestly and doing what you love--four values that Martin stressed when working with the most creative, successful, zeitgeist-changing, consciousness-raising band in the history of music. How did Martin make all four of the lads rich, while dealing with their genius, prodigious output and personality clashes, not to mention the pressure, late hours, deadlines, grueling tour schedules, films, drugs, booze, groupies, girlfriends, infidelities, divorce and the media? (Forbes)
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