For Apple to make the most of its peerless products, experts say it will need to improve relations with the folks who create the content to run on them, especially after the series of spats that marked 2007. Recall the refusal by Universal Music Group, the world's largest record label, to re-up its long-term contract to supply music to Apple's iTunes Store, or the move by General Electric's (GE) NBC Universal to pull its TV shows from iTunes. An inability to play well with the entertainment industry could hurt Apple in the long term. (Business Week)
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