Amazon and Pepsi are expected to finally announce an 11-month long promotion in which Pepsi customers can build up points by registering codes on bottle-caps and exchange them for merchandise and downloads from Amazon.com, sources say. The promotion, which will run early February through the end of the year, is expected to launch with a commercial during the Superbowl. Sources say that three of the majors - except Universal Music - are among the music and video labels participating in the promotion. Amazon's paying 40 cents to the labels for each redeemed download. (Billboard)
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